How often do you experience challenges with conflicting priorities?
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The Prestige Business Essentials program will enable participants to learn tools and techniques to improve business practices. Learners have the opportunity to apply the concepts on their own to their business situations and improve their performance, in a cumulative way.
Leaders will learn how the 7 pillars of business Parthenon can help them develop and maintain a strong business foundation.
The Prestige Performance Essentials program focuses on 2 Pillars of Leadership and their respective strategic topics.
Objectives
- Learn the fundamentals to setup a strong business foundation
- Learn how to define your business identity and develop your business brand
- Understand the essentials for cumulative improvements
- Improve business practices through the application of concepts, on daily basis
Learning Outcomes
This program will empower you to achieve the following measurable Learning Outcomes:
- Repeatable business model with growth potential
- Identified and defined the core business identity
- (Re-)Developed the draft of a business brand
- Measured improvements in process efficiency & marketing effectiveness using key performance indicators
Curriculum
Foundation
- Communication Style and Behavioral Assessment
- 7 Keys To A Sound Business Architecture
- Back to the Future Method to defining your Top Ten Life Goals
- Gaining Clarity On Your Business Goals
- Gaining Clarity On Your Business : Definition, Purpose, Values, Mission, Vision
- Gaining Clarity On Your Products & Services
- Conducting SWOT Analysis On Your Current Business & Market
- Gaining Clarity On Your Market
- Understanding Your Ideal Customers
- Studying Your Competition
- Defining Your Business Model And Revenue Generating Streams
- Understanding Your Current Obstacles, Risks, Issues
- Understanding The Fundamentals Of Personal And Business Productivity
- Developing Your Business And Marketing Strategies
- Defining The Key Client Acquisition Channels
- Determining the Key Performance Indicators For Optimum Results
- Developing Your Business Plan
Branding
- Developing A Model For Core Values And Messaging
- Simplify And Clarify Core Product Identity
- Language Of Success
- Business Communication Strategy
- Raising Awareness Through Smart Social Media Channels
- Developing Engaging Website Content
- Optimizing Website Content & Messaging
- Defining Your Business Identity
- Developing Your Business Brand
- Strategic Building Of Your Business Network
- Client Relationship Management
- Defining your Corporate social responsibility (CSR)
- Client Retention Strategy
Program Duration
8 months.
Program Code
PBE
Program Outline
